Wedding Registry Direct Blog

Hello and welcome back to our series of ongoing tutorials detailing just how wedding vendors can supercharge their businesses by taking part in the unique service that Wedding Registry Direct has to offer. In the past, wedding vendors only had the couples getting married to rely upon for their income stream.  Thanks to the launch of this service, this is no longer the case.

Wedding Registry Direct gives any wedding vendor a place to set up their own registry services. This means as a wedding vendor you can receive your income not only from the couple getting married, but also from guests on their behalf.

This continuing series will show you just how you can increase your income, your reputation and your referrals.

As a salon owner, you stand to gain in a number of ways by taking advantage of what Wedding Registry Direct has to offer. Some of the potential perks you can realize include:

Let’s say a bride is sold on using your salon for her big day. She’d love to get “the works,” but can only afford the basics. This is the perfect time to let her know that your salon offers registry services. Since most brides and grooms are well aware of how registries work, chances are the opportunity will be jumped upon.

If a couple doesn’t know how a registry works, you can give them a rundown in a nutshell. Here’s an example of what you might say:

You: Now that we’ve discussed how you’d like your hair and nails done, you should know that I do offer wedding registry services. Do you know how these work?

Client: I am, but how does a registry work for a salon?

You: Earlier you said you loved the idea of coming in early on the big day and getting the full spa treatment. I know your budget won’t stretch that far, but you could sign up for the service. When you do, you’ll receive an e-mail with a link that you can easily add to your invitations or on your wedding Web site. This link will let your guests buy you the wedding presents you really want … like that pre-wedding day spa treatment.

Client: That sounds fantastic! How do I set it up and what will it cost me?

You: There’s no cost to you and all we need to do is sign you up. It only takes a few moments.

In essence, when you use a registry, you can up-sell your clients and help them get the services they truly want. It’s a win-win-win. You win. The clients win. The guests do, too.

When you use Wedding Registry Direct, you will not only enjoy the opportunity to sell a wider variety of products, but you can also increase your odds of landing clients in the first place. If you’re the only salon that provides a registry service, this can help your business stand out from the pack. It will definitely be a plus in your favor.

When you use Wedding Registry Direct, you will not only have the opportunity to boost sales in the here and now, but also down the road. This service can provide you tremendous exposure not only with brides, but also with wedding guests that see your listing.

If you’re looking for ways to increase your salon’s business in the wedding arena, our service can help. We hope you gained some ideas you can use to your advantage. Good luck in your endeavors!