Wedding Registry Direct Blog

Welcome

Hello and welcome to a series of tutorials on how wedding vendors can make more money by accessing a brand new audience. Before the advent of Wedding Registry Direct, wedding vendors had one source of income: the couple getting married. Some times the parents pay, some times the couple pays, but either way you were limited to the pocket book of one person.

Wedding Registry Direct allows any wedding vendor to set up their own registry services. Now as a wedding vendor you are not only paid by the couple getting married, but by the guests to their wedding too.

This series will show examples of how you, as a wedding vendor, can increase your income, improve your reputation, and create a better referral service.

Overview

As a photographer, there are many ways in which Wedding Registry Direct can help you. For example:

1. Sell extra products
2. Gain an edge against other photographers during the couple's decision making process
3. Increase reputation and referrals

Sell extra products

Many times, a couple is interested in some of your higher-end products, but can not afford them or is not sure if they can afford them. Especially if the couple is funding the wedding themselves.

After discussing various package options to your client, it is an optimal time to bring up the fact that you offer wedding registry services. Many couples are familiar with wedding registry services from places like Macy's, but let's assume that they do not know about registries. Here is how a conversation might go.

You: Now that we have gone over the packages, you should also know that I offer wedding registry services. Do you know about those?

Client: No, what is that?

You: You mentioned earlier that you are interested in a leather-bound photograph book, but that it might not be in your budget at this time. If you would like, I could sign you up with my service and you will receive an email with a link that you can add to your wedding website or invitations. That way, your guests could buy you the leather bound photograph book filled with your own personal photos instead of kitchen shears and a tea kettle.

Client: That sounds great? What does it cost to set that up?

You: Nothing, it is included with all of my wedding packages. Here are some other products you might be interested in as well that we can add to your wedding registry.

 Here are some other photography products that might be good to add to a wedding registry. 

• Extra photographer on the wedding day
• DVD digital copy of the prints
• A full set of high quality prints
• A personalized calendar

Gain an Edge

In addition to selling extra products, by using Wedding Registry Direct, you are increasing your chances of gaining clients. If you are the only wedding photographer that offers wedding registry services, it may not tip the scale for your potential clients, but it certainly will stand out. This offering will definitely be on the short list for many of your couples when they are trying to decide between you and your competition.

Increase Your Reputation and Referrals

The benefits of using Wedding Registry Direct go beyond the short term in extra sales. When guests come to Wedding Registry Direct to buy your products, they will be introduced to you, they will know your name. This gives you a chance to make an impression. People will remember next time they are asked if they know a good wedding photographer. They will remember the cool photographer at John and Mary's wedding that let them purchase a fun wedding calendar for their friends instead of a forgettable cheese cloth.

Conclusion

 I hope this gives you some ideas and something to think about. Good luck!